It can be frustrating when the giants of the industry end up making your life a pain. With existing IoT providers, that is exactly what is happening. This is because very few development institutions, software houses or solution providers are targeting integration and standardization. Due to this, every single player is trying to develop a certain or specific set of the IoT technology stack, for example:

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Amazon’s AWS is one of the biggest names in the market, in some regards even bigger than Microsoft and Google combined. This is because they are not just a technology company, instead have a non-technical business avenue to them, which was delivery of goods. This enabled Amazon to slowly and steadily deploy their own setup of cloud based virtual services and enter the IoT market with a strong and stable structure already in place. The problem? They focused on cloud services only. This led to more than one concept project never really taking off because the necessary use of third party interfacing mechanisms left many devices unable to communicate with each other altogether.


The Azure cloud services were one of the first products to make an official appearance and have been spearheading the development as well as commercial deployment efforts since the idea of IoT came about. However, even with Microsoft, there have been problems similar to those faced by Amazon’s clientele. The fact that all these companies offer only one part of the complete solution is impeding to the idea of a complete solution. Also, the prices quoted by these companies touch the sky. Virtual servers cost a lot and the communication of the devices are charged by number of messages being transmitted over the network, counted using the API that these services providers have to offer.


With Google, the story is a little different. Google has offered a range of services and a product manifesto to bring all things IoT under the same roof. This is one of the best developmental efforts since it is aimed at standardization and will ultimately pave the way for the true connection of devices as well as their communication. However, even with Google’s service, the end products are being manufactured by third party vendors. So whether the devices work the way they are supposed to, or not, Google will be charging the hefty amounts for virtual servers, disk space as well as bandwidth leaving companies paying through their nose.